As I finish my “SDA Application Portfolio” series I think about the utility of the knowledge gained in this class. It was one of those classes where you are not taught how financial instruments work, how brand management is done, nor how profitability is calculated. There were no formulas to memorize, no equations to be remembered. It did not go into the world of marketers or traders, it did not made me analyze a country’s economic growth, it did not teach me how to increase ROI. Yet, it taught me all that and more.

You may ask – What was this course? How does it fit into the MBA curriculum? How will it help you in the long run? Answers will follow.

This course was called “Strategic Decision Analysis”. It was a course that harnessed the power of analysis and thinking in order to take decisions and increase your chances of success. The course introduced many concepts such as Negotiations, Prisoner’s Dilemma, Voting, and Auctions, among others. But more than that, this course provided insight into how a human mind works and what it thinks. You don’t need to be a CFA, a Six Sigma black belt holder, or a Statistics major to understand all this. All you need is common sense thinking and more importantly what the other person is thinking.

It fits well into an MBA curriculum because it is expected of us to go out and take decisions. Difficult decisions. Decisions that will affect companies, people, nations. Decisions that will alter the way you live, you eat, you sleep, and all that in between. How can you take such decisions and maximize your chances to take the right kind of decisions? Note that when you are taking the decisions there is always someone else taking a similar type of decision. You have one goal – to win in this duel of decision making. Because if you don’t win, somebody else takes all the glory or the pain associated with the decision. This course, in part, was about maximizing your chances to win.

With knowledge comes great power. But also comes with it the “curse of knowledge”. It is dangerous and can be applied dangerously. An incomplete assessment of your own understanding of the knowledge can actually lead to disaster. So it becomes important that we become competent in the use of this powerful knowledge and how we apply it.

The reason I am stressing this is because the knowledge is not just limited to the world of business. Your understanding of six sigma will not make you a great husband, a great father. But this knowledge is different. It spans our daily life and our relationships. Thus it becomes more important to understand the subject matter closely and intimately. The most important piece of this knowledge is – knowing what the other person is thinking. Not what you know and think. Bluntly speaking – you need to drop your ego from the equation to apply this knowledge. You have to stop force fitting because there are ample opportunities to do so. One formula to apply this knowledge is this –> First, you need to drop what you know. Second, know what the other person knows. Third, apply what you know and what the other person does not know. What you know is what you have learnt from this course, from your observations, and from the uncommon common sense that has been bestowed upon you.

Final thought – Always remember – Cooperation is better than defection! It will become all too apparent for you to defect with this knowledge. With this toolkit in hand, you will take decisions that go against the grain of this thought, that of cooperation. Recognize such tendencies, observe your thought process, re-evaluate the knowledge, and then apply it again.

When purchasing a house, your real estate agent may show you a house and will tell you the list price. Typically, you will give a counter-offer which will be less than list price. You will hope that the  owner will either accept or negotiate some amount in between your amount and the list price. In this case you may be assuming that the owner understands prisoner’s dilemma and will act in the best interest of both parties (you and him) and that you will respond accordingly. But in our assumption we tend to forget that there is another player in the game who needs to maximize his returns as well – the realtor. There may be instances where he will drag you into a bidding game without you being aware of the situation. And then, you may get carried away.

One common strategy that realtors employ is that of finding another prospective buyer and them pitching you against them. Psychologically you will be expected to get desperate to win and get the house because you have by now developed an affiliation for it (To understand this concept better, do read my highly recommended Influence: Science and Practice). It is very important that you truly estimate what your ZOPA (Zone Of Possible Agreement) is and what your final limit is.

A good article that talks about such realtor strategies and how to defend yourself against being dragged into bidding, read this article by a real estate agent herself, Alison Rogers.

1. Linkedin – Professional networking only. Try and remove all your friends from your network there and focus primarily on building business networks. This will not only seem professional but will also avoid creating a difficult situation (for e.g. if a person who is barely known to you asks for a recommendation, what do you do?).

2. Facebook – Friends only. Please, please avoid adding professional networks here. Remember, one posts various pictures and views that are sometimes frivolous, trivial, and perhaps just whacky. You do not want your next recruiter to read/view these. (Note: Sometimes there is a grey area – friends who are also business contacts. Feel free to add them to both Facebook and Linkedin – that is fine)

3. Twitter – Open an account only if you have anything meaningful to do with it. If you don’t have anything reasonable to say, please don’t post. You can follow all you like – you may want to follow a marketing guru who tweets about trends, a technological evangelist who tweets the next big thing, or a fitness freak who tweets healthy knowledge. But the space is clouded with folks who have nothing meaningful and are thus a waste in this era of increased productivity.

Well, in any case, if you want to follow me on twitter, click here or the icon above or the icon on the right. I will be posting whenever a new post is added to this blog. My other posts will be a part of a small controlled social experiment. Hopefully, I will see some specific results.

Here are a couple of interesting twitter links:

Iran and how Twitter broke the wall

Beautiful Twitter Icons for your website and blog

10 most extraordinary Twitter posts

* Icon at the top of the post has been taken from here