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Many a times I have visited some personal blogs after a long time and observed that the blogger himself had taken some hiatus from writing. He/She then had a customary ‘Yes, I was busy’, ‘I am sorry for being away for so long’, and other such post that announces his/her arrival back on the scene. Yes, this is my ‘getting back’ from a busy busy time back to writing this blog.

But apart from returning, I feel I need to say that the essence of this blog will also change. Earlier, this blog had NO essence whatsoever. I wrote about anything and everything that I found interesting or sharing. But going ahead I will be start focusing on certain things that will provide this blog a certain direction, in the hopes that it will attract certain types of visitors. I may not blog about almost everything – from finance to marketing to operations to god knows what. Now that I have graduated from b-school, I will deal with topics that I am currently involved in. It would center mostly around ‘Analytics’ and related fields.

Hope any returning readers or even new readers will behind the information helpful and join me in exploring this exciting area.

As promised earlier, here is my first guide. These guides are being prepared as I learn a few new concepts and methodologies during the course of my MBA (during the summer break).

I have also given a name to the series – Cow’s guide to <Subject>…. If you ask me, I may tell you why I have named it such. But for now, just consider it unique. These guides are intended to be a beginner’s reference and should be used as a casual read to get basic understanding of the concepts discussed.

So, here is the first guide – Cow’s guide to Conjoint Analysis. In my document Conjoint Analysis is referred to as applied in Market Research. Conjoint Analysis is extensively used statistical technique to quantify customer preferences for your potential/existing product based on its attributes and values. Attributes are nothing but features of your product and values are the various types (levels) within each attribute. You will understand better once you read my guide.

Conjoint Analysis is a powerful method and is applied extensively in Marketing Strategy, New Product Development, Pricing Strategies, and even Sales Forecasting.

I would much appreciate if you can provide me your feedback on the guide. You can comment on my structure, level of detail, or even the use of language.

Download link –> Cow’s guide to Conjoint Analysis