Archive for the ‘Rivalry’ tag
Burger King’s New Advertisement
I had always known of the rivalry between Burger King and McDonalds and its portrayal in various advertisements. But this new advertisement by Burger King really took me by surprise. This ad shows the Burger “King” breaking into McDonald’s headquarters to steal an idea. Yes, steal an idea. I am not sure how to interpret the ad. What was the creative thinking when making it? Confessing that they steal/copy may not be such a good idea.
This is the only copy I could find on the internet showing that ad. The ad starts at 0:12.
